Chapter 2

Understanding Photography Terms and Techniques

Understanding Photography Terms and Techniques

Organizing a product photo shoot can be pretty overwhelming the first time around. But the more you practice, the more things will go smoothly, and soon you will not even think about it but just set up lights and backdrop, shoot, edit, and upload. But before you reach this level of ease, let’s take a look at how to conduct a successful shoot.

Product Photography Basics

If you do your own photo shoots and you are on a budget, you can still get good results by following these guidelines:


You don’t have to buy a fancy camera with a range of lenses to take good product images. If you have one, great! But if you don’t, start with what you have and scale your equipment as your store grows. You can take very professional and polished photos even with some of the latest smartphones.

Neutral Background

Choosing your background is vital because it will help you enormously in post-processing. You can invest in a white sweep, which is a backdrop that transitions seamlessly from the vertical to the horizontal plane. More simply, a wall that curves down into the floor. The idea here is to avoid the sharp edges of a corner where light bounces around. A brightly lit curve makes it difficult for the camera to capture depth and contours in the background. if that makes sense for your products and you’ll be using it often. Or, if you are on a budget, you can buy some craft paper or a poster board and mount it over a table. As long your backdrop is white or light in color, you can get great results.

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