Chapter 1

Why Product Photography is Important

Why Product Photography is Important

An Introduction to Product Photography

We live in a visual world. A customer walks into a brick and mortar store because they like what they see from outside. Similarly, when customers land on your store page, their attention gravitates to your images first and, if they like what they see, they keep on browsing and, hopefully, make a purchase. That is why product photography is essential to the success of any ecommerce operation.

The purpose of this guide is to teach you how to create product images that turn your customers into loyal followers.

Quality product images are a key driver of store engagement, conversion and retention, and overall customer lifetime value. This guide will walk you through the entire process of producing images that help you grow your store.

When you are through, you will know:

  • What kind of images to produce for both your product page and social media.
  • What kind of equipment you need, even if you are on a budget.
  • How to use background and lighting to take professional photos.
  • How to retouch your images to drive more engagement.
  • How to build a killer visually driven product page and optimize it for maximum conversion.

Eye-tracking studies show that store visitors are first engaged by visual elements, which makes them more likely to stick around and explore the site. The quality of your images will define this first interaction, the perceived value of your products, and your brand’s image. First impressions can make or break an ecommerce store and your product photos are at the helm of that interaction. This guide will help you understand what makes an image engaging and walk you through producing photos that boost the lifetime value of your customers.

We offer all the photography tricks and tools you will ever need to take great product photos that help you turn your customers into loyal promoters of your store.

There are a few key decision points along the way of a successful photo shoot, and, if you keep them in check, you will consistently get images that keep your customers coming back. If you want photos that bring results and sustainable growth, this is the Guide for you.

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